Art & Culture Opening Doors
Social Media Campaign for Graubünden
The Swiss Canton Graubünden has it all—spectacular landscapes, mountain ranges, lakes, secluded valleys, age-old forests, abandoned villages, organic farms and restaurants, impressive nature and wildlife, polo games, and the jet set in St. Moritz. It even has a surprisingly diverse art and culture scene. The canton is down-to-earth and rooted in tradition. It’s a source of inspiration and strength, as well as home to many significant artists, creatives, and unconventional thinkers. Graubünden is and always was extremely diverse, multicultural, multilingual, and international. Graubünden Tourism asked for a social media campaign that would present the popular tourism region in a new light, showing off this cultural diversity and creatives from all fields and disciplines. We were in charge of consulting, concept, and implementation. Here’s a selection of the portraits.
Photos: © dianapfammatter.ch