Wunderland – Agency for integrated communication

Our World

We are an international agency for integrated communication located in Berlin & Zurich. We give brands a platform to reach their communities. We believe in the universal language of art & the power of creativity. We go wild for contemporary art, architecture, design, music & film. We love emotional & authentic brands. We stand for content, relevance & attitude. We build trust & understanding as mediators. We embrace life with passion & curiosity. We think & act across disciplines. We create magic moments & lasting memories. We work with cutting-edge media & communication tools. We find the right partners for the task at hand. We help you benefit from our strong global network of partner.

Milestones for the present!

Miele Partner Days @ Miele Experience Center

No present without a past, no future without a present. ‘Milestones for the present!’ was the motto of the Miele Partner Days 2024 in occasion of the 125^th anniversary year.

1100 guests were invited to the Experience Centre in Spreitenbach near Zurich for the second Miele Partner Days. Innovations and world firsts were presented at 15 events over a period of 8 days. A fascinating, entertainig and varied journey through the world of Miele.

Wunderland had both the creative lead and overall responsibily for execution of the event.

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SURFACING

We’re extremely proud of our latest collaboration with BMW Group Culture at Art Basel.

SURFACING is a truly captivating installation by Es Delvin, commissioned by BMW. It features a dance performance by choreographer Sharon Eyal and music by composer duo Polyphonia.

Final touches

@artbasel ! #wunderland

Work hard, play hard.

Happy Labour Day.

The Pulse of Every Kitchen

Miele @ Salone del Mobile

Miele is back for its 125^th anniversary at Eurocucina in Milan, the world’s most relevant biennial kitchen trade fair and part of Salone del Mobile. Therefore Miele has developed a new booth concept and design.

With the new intriguing, strategic and overarching trade fair concept “The Pulse of Every Kitchen” Miele presents for the very first time new innovations not by category but as one stop solution for kitchen developers, builders and lovers.

Guests first pass through the “Ignition Gate” with its captivating sound and light installations and embark on a journey through the three core themes: 125 years of Miele, Smart Home and Sustainability.

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Festival in Motion!

Big Emotions and lovely memories @ 69. Berlinale.

Every year a new song

Directly from our hearts.

Surfacing and Surfacing II

BMW @ Art Basel

A captivating installation of sound, dance performance and humancentric technology.

With Surfacing Es Devlin has created a seven-minute configuration of water, voice, light and dance. This multimedia work features dance performances by renowned Parisian choreographer Sharon Eyal and music by London-based duo Polyphonia.

A cube of rain was the centerpiece of this immersive installation in which the seven-minute “Ritual” was presented every hour. With each of her works, Es Devlin continues her 30-year exploration of the intertwined dance, human bodies and technology.

Together with Zibert & Friends, Wunderland was responsible for the conceptual realisation on site, architecture, technology, light & sound, security and the coordination of all suppliers before and during Art Basel in Basel.

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The only way is up!

Thanks for being part of our team. #theBigRefresh

Heavenly creature

Temptations

Our baby has learned to walk

Thrilled by this huge success: Our baby has learned to walk and is developing into a true globetrotter. Wunderland’s immersive „MagicMirror“ opens a new universe for the art, products and content in a multiplying, multidimensional and multiscalable way. This captiviating experience specially created for the „Electric AI Canvas“ premiered in Basel went global. After @artbasel / Switzerland the journey went on with stops @frieze.seoul / Korea and @contemporaryistanbul / Turkey.

You’ve missed it? No worries: Watch out for the next destination.

Next stop: Contemporary Istanbul. Installation in progress.

When good becomes better

Subway @ Café Moskau

Subway is an American multinational fast food restaurant franchise that specializes in submarine sandwiches, wraps, salads, and drinks. Since the sale in 2023, the globally active group has been undergoing a change process that will significantly affect all stakeholders, franchisees, departments and employees. A multi-day congress with an evening event was organised for the DACH-countries (Germany, Austria, Switzerland).

Wunderland was responsible for the counselling in the early finding process, location determination, location research, architecture, media production, catering, negotiation with service providers up until order placement, security, implementation, on-site support, naming, graphic design and central management of all partners and suppliers.

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Et maintenant en français.

Avec les fantastiques présentatrices Mélanie Freymond et Alizée Liechti.

@mieleswitzerland
@melfr
@alizeeliechti
@carole.ayer

@gehirnmus
@martinwunderland
@axel_wunderland

Beauty and the Ghost

@hek_basel @lozanohemmer @wunderlandart

Extended!

Big and bright, restrained and subtle. We extend the summer with Niki de Saint Phalle’s colorful and dancing Nanas in the streets of Zurich. – Don’t miss the retrospective of this amazing and very important #femaleartist!
@niki_de_saint_phalle @kunsthaus_zurich @zurichartweekend

#dancingshoes

#dancingshoes #pridemonth #queerasfuck #glimmer
@confidns @bar_rouine @bordellparty @wunderlandart

Don’t be scared to be a bad bitch!

#nevernot @amanohotel

A multi-media experience infused by contempory art

The Electric AI Canvas @ Unlimited

„The Electric AI Canvas“ showcases the teamwork between Artdrunk founder Gary Yeh, creative technologist Nathan Shipley, Zibert+friends and BMW Group. Wunderland is excited to be part of this immersive co-creation. As specialist in creative and forward-thinking brand staging for discerning target groups we are responsible for booth design, technical concept and execution.

This collaboration integrates BMW’s DNA, combining Innovation, Technology, Design & Art by exploring the intersection of art and AI by transforming the new BMWi 5 into an ever-changing canvas of generative art. It comes to life in an awe-inspiring art and tech installation featuring contemporary artists Esther Mahlangu, Bin Woo Hyuk, Nawa Kohei, Koo Jiyoon and Eric N. Mack.

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Thanks for joining us.

#drmarkusmiele #abovethesky #beyondtheordinary @mieleswitzerland @miele_com

Yummie!!

#chefsatwork #chefstable @nenadmlinarevic @gaggan_anand @helenarizzo @kyleconnaughton @mieleswitzerland #rindertataki

The sweet side of our job.

#puredelight #glarus #temptation #excited #chocolatelovers #schoggi @LäderachChocolatierSuisse

Empty spaces are our passion. Transformation starts now!

#transformation #27thfloor #spectacularview #swissbau2020 #brandstaging #startinganewchapter

Click click!

#berlinphotoweek #truecolours #light @kraftwerkmitte

PAST, PRESENT & FUTURE

50 Years of BMW Group Culture

The BMW Group’s cultural engagement centres for more than 50 years on the belief that corporate citizenship and intercultural dialogue are the foundation of any internationally successful company.

WUNDERLAND had the task of developing a concept for an adequate and exclusive location for the anniversary, developing a wide-ranging and pandemic-considered event that could be modified at short notice and uses digital and classic communication channels. We have succeeded in presenting this unique event in the exclusive extension of the Kunstmuseum Basel using analogue as well as augmented reality in order to bridge an arc between the past and the future.

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More than impressed!

#exclusivetour #kunstfreundezürich #erweiterungsbaukunsthauszurich #zurich #chipperfieldarchitects #amazingarchitecture #progress
@kunsthaus_zuerich

Berlin bleibt! Stadt, Kunst, Zukunft.

#hebbelamufer #berlin_drumline #ChristianeRoesinger #StadtunterEinfluss #ProjektraumurbanerAktion

Buongiorno Milano.

We are ready for the next big thing!

Touching allowed!

Miele Partner Days

On the occasion of the Miele Partner Days, more than 800 invited guests got to experience the brand and try out new products. Sustainability and innovation were the focus of two immersive thematic worlds. It was a deep-dive insight into the DNA and future of both the products and brand. WUNDERLAND had both the creative lead and overall responsibility for execution of the event.

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News from WUNDERLAND?

We’ll inform you about current projects and activities!

Last seconds of the amazing performance „Aggregate“

@alexandrapirici @artbasel #enjoythesilence

6000 HEARTBEATS!

Pulsetopology @ DesignMiami

Coinciding with Art Basel and Design Miami, we celebrated the opening of #pulsetopology created by the Mexican artist Rafael Lozano Hemmer. This immersive biometric artwork consisted of 6,000 light bulbs poetically floating in space – each of them representing the heartbeat of a visitor. The collaboration between BMW Group Culture, Superblue and ZIBERT + FRIENDS brought all of us to this point where human-centric technology meets art. It was co-creation at its absolute best!

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Mechanical Poetry!

#rebeccahorn #zendereule #körperphantasien #tinguelybrunch @museumtinguely

Let’s „SYNC“ with our new project by @roosegaarde which is open to public till Sunday at Voltahalle. Sat: 10am-8pm; Sun: 10am-6pm.

@bmwgroupculture @bmwi #bmwgroupculture #studioroosegaarde

Final steps to the world premiere of „Sync“

@daanroosegaarde @bmwgroupculture #bmwvisioninext @artbasel #excited

Zurich Art Weekend

#bonvicinimonica #carrolldunham #loewenbraeuareal #lumafoundation @galeriepeterkilchmann

Art Basel calling

Construction has just begun!

#constructionsite #eventdesign #rigging #artbasel

Colourful and joyful extension of summer!

Niki de Saint Phalle @ Kunsthaus Zürich

WUNDERLAND also devoted its efforts to the conception and realisation of a classical and digital campaign – for a major retrospective of the exceptional artist Niki de Saint Phalle for the Kunsthaus Zürich. As well as various other activities for extending the exhibition. Powerful and meaningful on many levels!

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Friendly creature!

#secondnaturedesignprojects #graubuenden #arttour #giovannalisignoli #wildermann #designlandscapeengadin

Where fashion meets tradition

#roadtrip #graubuenden #arttour #swisstulle #instafashion @fashionby.yuli

Ready for another day in the alps

#arttour #graubuenden #mountainexperience #roadtrip #dancingonmyown #greatteam

Bird’s eye view…

#baneandpest #fabianflorin #youthculture #arttour #urbancontemporaryart #streetart #auspice #mountainexperience #colornomads #urbanart #streetart #graffiti #muralart #qr7000 #graubuenden #chur @bane.cn

Meat Art!

#foodculture #foodporn #arttour #graubuenden #picklingmeat #buendnerfleisch #bestmeat #mountainexperience #timeformeat #scuol @hatecke

It has truly been inspiring!

BedTalks Festival and Opening @ The Student Hotel

What a blast: BedTalks Berlin not only showcased 38 talks from together 67 speakers, but it brought together more than 1000 curious, open-minded visitors, all with a single vision: To make the world a better place! Wunderland was responsible for the opening of the brand-new The Student Hotel in Berlin and the production of the opening festival. We believe the key to change is honest, open discussion, and we couldn’t have asked for more from Berlin – so thank you all for this great experience!

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On the road again!

#graubünden #arttour #cultureunlimited #kulturnatur #mountainexperience

Let‘s celebrate! 🎉

#adcawards2019

And again! Two ADC Nägel for „Creating new Dimensions“

@miele_com #bronze #silver @adc_germany #adcawards2019 @kampnagel_hamburg @florafaunavisions

The Xaver goes to… us!!!

Best Brandworlds & Temporary Installations and Exhibitions for #creatingnewdimensions @miele_com

Let the awards begin!

One year ago we created an amazing space in Milan. One year later we’re more than excited. Will we get further awards for this project? First stop Zurich, second Hamburg.

#icebreaker #awardwinning #celebrate #thumbs-up #creatingNewDimensions @xaveraward @adc_germany

Art & Culture Opening Doors

Social Media Campaign for Graubünden

The Swiss Canton Graubünden has it all—spectacular landscapes, mountain ranges, lakes, secluded valleys, age-old forests, abandoned villages, organic farms and restaurants, impressive nature and wildlife, polo games, and the jet set in St. Moritz. It even has a surprisingly diverse art and culture scene. The canton is down-to-earth and rooted in tradition. It’s a source of inspiration and strength, as well as home to many significant artists, creatives, and unconventional thinkers. Graubünden is and always was extremely diverse, multicultural, multilingual, and international. Graubünden Tourism asked for a social media campaign that would present the popular tourism region in a new light, showing off this cultural diversity and creatives from all fields and disciplines. We were in charge of consulting, concept, and implementation. Here’s a selection of the portraits.
Photos: © dianapfammatter.ch

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Good to be back!

#BXLmaBelle #artcity #artinthecity #europe #creativity #kunstenfestivaldesarts #lebelgica

Visiting the artist

@roosegaarde @daanroosegaarde @bmwgroupculture

Capital of Woke

#poppositions #bxl
#centretourlaplomp
#outstandingvenue

Reception & Meet the Artist / Talk

BMWi @ Art Basel 2019

It’s already the fourth time we’re leading the conception and realization of the BMW Reception and Meet the Artist & Talk during Art Basel in Switzerland. This year we’re presenting Daan Roosegaarde’s interactive installation ‘SYNC’ in Voltahalle, which is inspired by the BMW Vision iNEXT and explores themes of human connectivity. Between VIP guests and walk-ins on the public days, the event attracts over 800 visitors. The soundscape was created by Tale of Us. Cooperation with ZIBERT + FRIENDS.

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Colours in the rain

#artbrussels #discovery&rediscovery #tour&taxis #contemporary #eclectic-city #goodtobe.back #artinthecapital

Good morning Züri!

#famousproject #fiveminutesoffame

#LifeBeyondOrdinary

Generation 7000 – The Launch

1.500 Swiss VIP Guests witnesses the biggest product launch in the history of Miele. We were responsible for conception and realization.

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The Art of Cooking

New cooking experience with Swiss-Italian TV cook Alberto Russo @ the launch generation 7000 in Zurich.

#miele #generation7000 #albertorusso #aldente #delicious #tastyswitzerland #foodporn

JUST A HINT OF GREEN

Could it be the first sign of spring?

#berlin #wishfulthinking

Transforming stages

Let the transformation begin: warehouse -> brand stage! More to come!

#eventdesign #zurich #whatsnext #excited

Next door heroes!

The house where Bowie lived during his defining & creative years in Berlin is just a stone’s throw from our new office.

#newoffice #davidbowie #inlovewithschoeneberg #akazienkiez #newbeginnings #onthemove

It’s a win – yes!

We won a BrandEx Award for “Creating New Dimensions,” our 360° multimedia installation for Miele at Fuorisalone 2018.

#bestbrandarchitecture #miele #brandex #eurocucina

Art Journey

BMW @ Art Basel

The BMW Reception and BMW Art & Design Talk are fixtures of Art Basel. We’re responsible for conception and realization. Cooperation with ZIBERT + FRIENDS.

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We’re moving

New year – new office space! Wunderland Berlin is heading west.

#officeinprogress #newbeginnings #onthemove

Revolutionary Excellence

Angela Merkel, enjoying our chef’s creations.

#ard #miele #dialogoven #delicious #angelamerkel #lecker

The source of artistic genius

Following the tracks of creativity and artistic expressionism in the Swiss Alps

#graubuenden #ciaesagranda #finearts #SwissAlps #graubuendenferien

A night out in Zurich

AI robot Sophia joined us at the Volvo Art Session.

#humanmeetsdigital #wannerstedt #kuflex #quantumspace

Over 10.000 visitors

Our 360° multimedia experience in Milan is drawing big crowds!

#miele #milandesignweek #fuorisalone #milano

Creating New Dimensions

Miele @ Fuorisalone

Miele’s walk-through installation at EuroCucina became one of the top attractions of Milan Design Week. The dynamic 360° multimedia experience was nominated by BrandEx in the category of Best Brand Architecture.

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The winners are…

The 50 worlds most innovative Restaurants – and a yummie audience…

#coolclients #theworlds50best #miele

Excellent match!

Fashion drive – too early to panic?!

Another exciting campaign for #kunsthauszurich #tinguelymuseum #fashiondrive #fashionistas #love

Call me – don’t call me

Contemporary art, wine, architecture, nature—and great company!

#sophiecalle #vin #art #architecture #inlove

Kunstfreunde Zürich

100 years for the arts and for Zurich! New branding, new corporate design. Happy Birthday!

#kunsthauszurich #kunstfreundezurich #branding

See the unseen

An artist’s journey made possible.

##bmw #ubs #artjourney #wunderlandart

Celebrate and mingle with the stars

Miele @ ARD Blue Hour on the occasion of Berlinale

We set the stage for partners and sponsors at ARD Blue Hour, the classy branch-wide event at Berlinale. Our strategy for brand activation let brands shine as bright as celebreties.

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Work hard, play hard

Bordell Party: Celebrating art, music and friendship

#artbasel #bordellparty #artandfriends

Our new campaign

Experiencing art with Alberto Giacometti—first seen in the Kunsthaus Zürich magazine.

#graubuendenferien #kunsthauszurich

Cao Fei in excellent company

#johnbaldessari #AlexanderCalder #FrankStella

Vibrant metropolis vs. idyllic nature

The high point of Ernst Ludwig Kirchner’s expressionist work was marked by contrasting places of inspiration.

#kunsthauszurich #colours #Berlin #Fehmarn

Bent and fused!

#studiovisit #berlin #penetration #kunstfreundezuerich @monicabonvincini

Let’s party @ Art Basel

#anighttoremember #partyanimals #berlinunderground

Studio Visit

#kunstfreundezuerich #artjourney #greatcompany #studiovisit #berlin @kerimseiler

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